Feeling Great by Dr. David D. Burns is the follow-up to the landmark book Feeling Good, widely considered the most influential popular work on cognitive behavioral therapy ever published. Where Feeling Good introduced CBT concepts to a mainstream audience, Feeling Great presents Dr. Burns’ latest clinical developments — including what he calls TEAM-CBT — that produce faster, more lasting results for anxiety, depression, and the self-limiting thought patterns that hold high-achieving entrepreneurs and speakers back from performing at their best.
Why This Book Matters for Entrepreneurs and Speakers
Entrepreneurship and speaking both involve sustained exposure to rejection, criticism, uncertainty, and the pressure of putting yourself in front of audiences who may or may not respond the way you hope. The internal dialogue that runs alongside that exposure — the self-doubt, the imposter syndrome, the catastrophizing after a presentation that didn’t land the way you planned — is where most entrepreneurs lose significant time and energy.
Feeling Great gives you research-backed tools to identify and interrupt those patterns quickly, without years of therapy or significant time investment. The cognitive techniques in the book are practical, immediately applicable, and specifically effective for the kinds of thought distortions that ambitious, high-achieving people are most prone to.
What the Book Teaches
Dr. Burns covers the identification of cognitive distortions — the specific thinking errors like all-or-nothing thinking, catastrophizing, mind-reading, and personalization that produce unnecessary suffering — and gives concrete exercises for challenging and replacing them. The newer TEAM-CBT approach adds empathy, assessment of resistance, and methods for addressing the part of you that actually resists change, which is where most self-help approaches fall short.
Who Should Read It
Any entrepreneur or speaker who has ever spiraled after a bad presentation, struggled with imposter syndrome, or noticed that their inner critic is louder than the evidence warrants. This is a tool for performing at your best, not a sign that something is wrong. Click the button above to get your copy.